What you'll learn

Translate your business objectives into key performance indicators that can be measured. In this class you’ll learn to build out a data-driven measurement plan. You’ll practice aligning metrics from your website, email marketing and social media to your customer journey. Learn how and why various business KPIs can (and should!) be measured.

  • Understand the role of data, metrics, and KPIs in digital marketing

  • Pinpoint the metrics you need to measure and track your organisation’s digital success

  • Develop a custom measurement plan to pull metrics from your website, email, and social media

Teacher

  • Ophelie Lechat

    Head of Academy

    Ophelie Lechat

    Ophelie brings a decade of experience at cutting edge tech companies and startups. Most recently, she was the Head of Operations at SitePoint, the world’s largest learning resource for web developers. As a global expert in content strategy, her approach is based on data analysis and a deep understanding of SEO.