What you'll learn

In this class, you’ll learn the three essential Search Engine Optimisation (SEO) skills: On-Page SEO, Technical SEO and Off-Page SEO. Once you understand how SEO works, we’ll focus on ways to improve your search rankings and the quantity and quality of leads heading to your website.

  • Learn the skills and relevant tools to conduct keyword research and to optimise content

  • Discover the best practices for SEO

  • Understand how to implement On-Page SEO, Technical SEO and Off-Page SEO

  • Build a simple SEO strategy that you and your team can implement

Teacher

Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Ophelie Lechat

    Head of Academy

    Ophelie Lechat

    Ophelie brings a decade of experience at cutting edge tech companies and startups. Most recently, she was the Head of Operations at SitePoint, the world’s largest learning resource for web developers. As a global expert in content strategy, her approach is based on data analysis and a deep understanding of SEO.