What you'll learn

If data is king, then content is queen. In this class you’ll learn how to build a content strategy that complements your users’ motivations and drivers. This will helps to make every piece of content you produce more strategic and targeted.

  • Learn how and why producing digital-first content can help your organisation

  • Develop a user-focused content strategy

  • Discover the key to sourcing various types of content from within your organisation

Teacher

Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Hannah Kallady

    Content and Email Specialist

    Hannah Kallady

    Hannah’s work on digital strategy, and her expertise in content strategy and creation, have helped some of Autralia’s biggest not-for-profit organisations.
  • Ophelie Lechat

    Head of Academy

    Ophelie Lechat

    Ophelie brings a decade of experience at cutting edge tech companies and startups. Most recently, she was the Head of Operations at SitePoint, the world’s largest learning resource for web developers. As a global expert in content strategy, her approach is based on data analysis and a deep understanding of SEO.