What you'll learn

Learn the fundamentals of Google Ads, from how Ads advertising works, to structuring an account, to keyword research, as well as measuring and optimising your accounts.

  • Learn when and why to use Ads

  • Learn how to set up and launch a successful campaign

  • Understand keyword analysis and copywriting best practices specific to Ads

  • Discover the best ways to manage and optimise your ads

Teacher

Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Kevin Mok

    Data + Analytics

    Kevin Mok

    Kevin’s an Award-winning digital strategist with a speciality in Search Engine Marketing and Google Analytics.