What you'll learn

In this class you’ll explore the Google Analytics platform and how it works. You’ll learn how to confidently navigate the platform and better interpret the data.

  • Learn how Google Analytics works, and explore the interface and the most used features

  • Learn how to set up filters and goals

  • Discover the best practices for setting up a well-structured Google Analytics account for your business

  • Understand common terms so you can communicate your metrics more clearly

Teacher

Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Kevin Mok

    Data + Analytics

    Kevin Mok

    Kevin’s an Award-winning digital strategist with a speciality in Search Engine Marketing and Google Analytics.